12 Best Email Newsletter Platforms & Software (2023)
When it comes to content delivery, email newsletters have proven to be a powerhouse tool for bloggers, marketers, and businesses alike.
In fact, according to a marketing publication, there are currently 4 billion daily email users, and this figure is expected to rise to 4.6 billion by 2025.
These staggering numbers highlight the continued significance of email newsletters as a powerful tool for content delivery.
With the rise of social media and other communication channels, you might think that email newsletters have lost their relevance.
However, the truth is quite the opposite.
Email newsletters provide a direct and personalized way to connect with your audience, without the distractions of social media feeds/ads or search engine algorithms.
They allow you to deliver your content straight to your audience’s inbox, where it’s more likely to be seen and engaged.
Whether you’re a seasoned blogger, a business owner looking to expand your reach, or a marketer aiming to boost your engagement, this blog post has got you covered with the 12 best email newsletter tools.
Sending a simple newsletter doesn’t have to feel like you need a Ph.D. in coding!
Beehiiv is an email newsletter platform that’s designed for growth and enables you to take your newsletters to the next level.
With an all-in-one solution, Beehiiv offers a complete suite of tools to help you:
- Send customized newsletters
- Scale your audience
- And monetize your publication
One of the cool features of Beehiiv is its advanced customization options. Beehiiv’s flexible editor allows you to create newsletters that truly reflect your unique brand and style.
When it comes to audience growth, Beehiiv has you covered.
With a suite of world-class growth tools, including a referral program and newsletter recommendations, you can leverage the power of your existing audience to attract even more readers.
And with advanced segmentation and audience polls, you’ll have valuable insights about your audience at your fingertips, helping you understand their preferences and interests better.
Monetization is made simple with Beehiiv.
Whether you’re looking to generate recurring subscription revenue or earn ad dollars, Beehiiv has world-class solutions to help you achieve your goals.
Core Features of Beehiiv
- Customized newsletters
- Audience scaling tools
- Monetization options
- Advanced customization
- Superior Analytics
- Audience polls and segmentation
- Customizable subscribe forms
Beehiiv offers a range of pricing plans to suit your needs, including a free Launch plan, a Grow plan at $49/month, and a Scale plan at $99/month.
Sender is the email newsletter platform that has everything you need for effective email marketing.
With powerful features designed to help you grow your subscriber base and create long-lasting relationships with your audience, Sender makes one hell of an email marketing and subscriber growth tool.
One of the uncommon features of Sender is its high email deliverability.
Unlike other platforms that rely on third-party services, Sender fully owns its infrastructure and constantly monitors it to ensure that your emails reach their intended recipients.
And with smart automation, you can easily drag, drop, and reach your customers at the perfect moment with the perfect content.
Whether it’s sending out personalized welcome emails, birthday greetings, or re-engagement campaigns, Sender makes it easy to automate your email marketing.
With their easy-to-use templates, you can choose from their library of superb-looking designs or build your own, with no coding required.
Sender’s advanced analytics tools are a game-changer.
Every list is unique, and with Sender, you can easily send, analyze, and improve your campaigns based on real-time insights.
Core Features of Sender
- High email deliverability
- Smart automation
- Personalized templates
- Dedicated support team
- Advanced analytics tools
Sender offers a free forever plan. But if you’re serious about taking your email marketing to the next level, try their Standard plan at $10/month for 2.5k subscribers or their Professional plan at $35/month for 2.5k subscribers.
With its powerful features and intuitive design, MailerLite can be your awesome solution for creating compelling newsletters, automating workflows, and monetizing your content like a pro.
One of MailerLite’s very good features is its ability to help you sell newsletter subscriptions with ease.
Create eye-catching landing pages or even entire websites using the drag-and-drop editor, customizing them to match your brand effortlessly.
But that’s not all – With its automated email workflows, you can upsell regular subscribers to a paid newsletter subscription.
Smartly target those who are most likely to make a purchase, and seal the deal with a personalized message sent at exactly the right time.
With MailerLite’s beautiful and engaging email templates, you can deliver high-value content in style.
Choose from over 40 newsletter blocks, including surveys, quizzes, and carousel galleries, to create a truly unique and engaging experience for your subscribers.
Core Features of MailerLite
- Automation workflows
- Landing pages
- Website Builder
- Newsletter templates
- A/B testing
- Subscriber management
MailerLite offers a free 30-day trial on their paid plans. Then, choose from the Free plan, the Growing Business plan at $10/month, or the Advanced plan at $21/month, depending on the size and goals of your business.
With Mailjet’s easy-to-use platform, you can design your emails how you want, thanks to its sophisticated and intuitive email editor.
Choose from a variety of pre-designed templates or start from scratch, and add your brand content, images, links, and videos with Mailjet’s flexible drag-and-drop Email Editor.
But it just gets better from there – Mailjet also makes collaboration with teammates a breeze.
Just like Google Docs, you can create emails with your team directly in Mailjet’s Email Editor, with robust collaboration tools that allow you to review, comment, and make changes to email templates in real-time.
When it comes to tracking and analyzing your email performance, Mailjet has you covered with actionable insights.
You can monitor your email deliverability performance and customer engagement in real-time with Mailjet’s Statistics Dashboard, allowing you to make data-driven decisions about your email campaign strategy.
Core Features of Mailjet
- Email Editor with drag-and-drop functionality
- Real-time collaboration tools for team members
- Professionally designed email templates
- Automation for welcome and onboarding emails
- A/B Testing for multiple versions of emails
- Click Maps feature for customer insights
Mailjet offers a free plan with basic features, making it accessible to businesses of all sizes. For more advanced features, you can choose between the Essential plan at $15 per month or the Premium plan at $25 per month.
Substack is a subscription network for independent writers and creators who want to break free from the constraints of traditional publishing.
With Substack, you can do your best work, supported by your very own audience.
The best part?
You own your intellectual property, mailing list, and subscriber payments.
But that’s just the tip of the coolest iceberg!
With a seamless and intuitive interface, Substack combines a blog, newsletter, payment system, and customer support team all in one place.
Admin, billing, and tech hassles? Not your problem. Let Substack handle it while you do the work you’re most passionate about.
But it’s not just about written content. Substack offers a world-class reading and listening experience with the ability to publish to the web, email, and their app simultaneously.
Plus, you can easily start a subscription podcast or share videos with your audience.
Core Features of Substack
- Publish directly to your audience
- Get paid through subscriptions
- Full editorial control with no gatekeepers
- Integrated blog, newsletter, payment system, and customer support
- Seamless interface for easy publishing and management
Getting started on Substack is free, and if you choose to turn on paid subscriptions, Substack only takes a 10% cut of revenues for operating costs.
With Campaign Monitor, you can craft stunning emails that make an impact with just a few clicks.
You can choose from professionally-designed templates or easily import your brand colors and logo from your website for an email campaign that will captivate your audience, no matter what device they’re using.
You can also utilize smart segments to hyper-target your audience and send highly personalized emails that resonate with their individual interests.
Campaign Monitor’s got you covered with its Link Review tool that automatically flags any broken or outdated hyperlinks in your emails, ensuring your subscribers are directed to the right place.
Campaign Monitor even offers a full suite of analytics to help you make smarter marketing decisions.
Get insights into the performance of your emails, from geography to acquisition and engagement per campaign.
Integration is a breeze with Campaign Monitor, as it seamlessly connects to hundreds of pre-built apps and integrations.
Core Features of Campaign Monitor
- Intuitive drag-and-drop editor for easy email creation
- Professionally-designed templates or customizable brand import
- Segmentation and personalization
- Link Review tool to ensure all links are working
- Seamless integrations with hundreds of apps
- Signup forms for audience growth
Campaign Monitor Pricing
Campaign Monitor has a free trial that lets you run multiple test campaigns for up to 5 people. Its Basic plan costs $9/month, the Unlimited plan costs $29/month and the Premier plan costs $149/month.
Moosend is email marketing and automation software that enables seamless content delivery.
One of my favorite features of Moosend is its intuitive Drag & Drop Newsletter Editor, which allows you to create beautiful emails that get opened and clicked more frequently.
And with fully customizable templates, you can craft emails that match your brand and build relationships that lead to conversions.
Moosend also takes the guesswork out of crafting compelling subject lines with its AI Subject Line Optimizer.
Plus, with Subject Line A/B Testing and Content A/B Testing, you can fine-tune your messages for maximum impact.
But Moosend doesn’t stop at email marketing.
With pre-made automation templates and a visual workflow builder, you can set up automated campaigns that trigger more customer actions.
Moosend also helps you fuel your growth with its Subscription Forms feature.
Design beautiful email signup forms the easy way with editable forms, advanced display rules, and six-plus form types to choose from.
Core Features of Moosend
- Drag & Drop Landing Page Builder
- Subject Line & Content A/B Testing
- AI Subject Line Optimizer
- Premade Automation Templates
- Real-time Progression Tracking
Moosend comes with a 30-day free trial and a monthly Pro plan that starts at $9/month.
With Flodesk, you can design beautiful emails, sell online, and grow your business effortlessly, all in one place.
Flodesk makes it seamless to create stunning emails that people actually look forward to receiving.
Whether your subscribers are checking their emails on a laptop, tablet, or phone, Flodesk ensures your emails look flawless on any device.
But Flodesk doesn’t stop at emails.
With high-converting checkout pages, you can sell your products and services with ease.
They also make it a breeze to capture and grow your subscriber list.
With pop-ups, embedded forms, and full-page forms, you can customize your signup process to suit your brand and audience.
Plus, Flodesk automatically adds new customers to your email list and sends personalized emails after purchase, taking your customer engagement to a whole new level.
Lastly, one of Flodesk’s game-changing features is its powerful automation. With just a few clicks, you can build workflows that save you time and make you money while you sleep.
Core Features of Flodesk
- Beautiful email designs
- High-converting checkout pages
- Automated customer list management
- Upsell capabilities
- Pop-ups, embedded forms, and full-page forms
- Intuitive design tool
Flodesk’s pricing is as simple as its interface, at $38/month with monthly billing. Plus, Flodesk offers a 30-day free trial.
Mailchimp is not your run-of-the-mill email newsletter platform. It’s a powerhouse of features, with a user-friendly interface that makes creating and managing email campaigns a breeze.
One of the things that set Mailchimp apart is its intuitive drag-and-drop email builder.
With Mailchimp, you can easily customize your emails with just a few clicks, thanks to its sleek and user-friendly interface.
From choosing the perfect font to adding eye-catching images, you have full control over your email design, ensuring that your content shines through in all its glory.
You can also set up automated email sequences based on triggers like subscriber sign-ups, purchases, or engagement, ensuring your audience receives the right content at the right time.
Mailchimp also provides robust analytics to help you measure the success of your email campaigns.
You can track key metrics like open rates, click-through rates, and conversions, giving you valuable insights into what’s working and what’s not.
Core Features of Mailchimp
- Intuitive drag-and-drop email builder
- Powerful automation features
- Audience segmentation
- Robust analytics
- Integrations with popular tools (like WordPress, Shopify, and Facebook)
Mailchimp has a completely free plan. Its paid plans offer a 30-day free trial too. The Essentials plan starts at $9/month, while the Standard plan costs around $14/month.
With features that are designed to reinvent your email campaigns and deliver a seamless content experience, Mailmodo simplifies your email marketing setup and maximizes conversions.
One of the nice things about Mailmodo is that all user actions happen within the inbox itself.
With Mailmodo, your users will experience app-like emails that keep them engaged and entertained right within their inboxes.
But that’s not all – Mailmodo takes email personalization to the next level.
With their easy and coding-free drag-and-drop AMP blocks in a WYSIWYG editor, you can design stunning emails that are tailored to each user without any hassle.
The drag-and-drop journey map builder makes it a breeze to design user journeys that lead to conversions.
And with Mailmodo’s powerful analytics, you can analyze user behavior and optimize your drip sequences to continuously improve your email campaigns.
All your campaign data is easily accessible on a single dashboard, allowing you to visualize all your data in one place. Track opens, clicks, unsubscribes, and submissions with ease.
Core Features of Mailmodo
- Easy and coding-free AMP emails
- Email Automation with visual journey builder
- High deliverability with well-managed and dedicated IPs
- Auto-trigger transactional emails
- All reports on a single dashboard
- Subject Line A/B testing feature
Mailmodo offers a 21-day free trial to get you started. Their Silver plan starts at $73 per month with a contact limit of 40,000, while their Gold plan offers even more features and a contact limit of 100,000 starting at $219 per month.
For larger businesses with higher contact limits, the Platinum plan is available at $488 per month with a contact limit of 300,000.
Omnisend is an all-in-one e-commerce marketing platform that enables you to say goodbye to the hassle of complicated email marketing.
Creating on-brand, shoppable emails has never been easier with Omnisend’s extensive library of templates and a drag-and-drop email builder.
No coding skills? No problem!
You can customize your emails to fit your brand, add products, and even dynamic discount codes, all with just a few clicks.
But it doesn’t stop there. Omnisend takes your email marketing to the next level with its pre-built e-commerce workflows in the Automation Library.
From cart recovery to welcome messages and customer reactivation, Omnisend has it all covered.
With their intuitive drag-and-drop automation editor, you can easily adjust and visualize the sequencing of your workflows, or even build one from scratch.
Say goodbye to repetitive tasks and let Omnisend do the heavy lifting while you sleep.
With over 80+ integrations, Omnisend seamlessly integrates with your current e-commerce stack and offers many new ways to boost your growth with its partner apps.
Core Features of Omnisend
- All-in-one e-commerce marketing platform
- Easy-to-use email & SMS marketing
- Email templates and drag-and-drop email builder
- Automation splits
- 80+ integrations
Omnisend has a completely free plan. Its Standard plan costs $16/month and the Pro plan costs $59/month.
With an AI-first approach, Emailyard is perfect for growing businesses that want to automate their marketing and engage their audience effortlessly.
One of the useful features of Emailyard is its intuitive Drag & Drop Email Builder, which lets you create stunning HTML emails without any coding knowledge.
With 241 free templates included, covering all your marketing needs, you’ll never run out of inspiration for your campaigns.
Plus, the Drag & Drop editing and merge tags make customization a breeze, giving you full control over your email content.
Emailyard takes it up a notch with its AI-Powered Suggestions.
Worried about broken links, image overload, or your domain getting blacklisted?
Emailyard’s email report provides you with actionable insights on how to improve your campaigns and land in the greatly desired Inbox.
And if you’re all about automation, Emailyard has got you covered.
With advanced automation and drip campaign features, you can effortlessly send follow-up emails, trigger webhooks, and create personalized journeys for your subscribers.
Core Features of Emailyard
- Drag & Drop Email Builder
- 241 Free Templates
- AI-Powered Suggestions
- Automation & Drips
Emailyard offers flexible pricing options to suit your needs and budget. Whether you’re just starting out or have a large subscriber base, you can choose from plans that cater to 5k, 20k, or 50k emails per month, starting from $5/month.
Last Worded Wisdom
Choosing the right email newsletter platform is essential for delivering your content seamlessly to your audience.
With countless options available, it’s crucial to carefully evaluate each platform’s features, functionality, and pricing to find the one that best aligns with your specific needs.
Whether you’re a business owner, marketer, or content creator, investing in the right platform can be a game-changer for your email marketing strategy.
So, don’t settle for anything less than the best.
Take your time, compare your options, and choose a platform that helps you hit a home run with your email newsletters.
Ready to supercharge your email marketing?
Get started with one of the top 12 email newsletter platforms we’ve highlighted in this article, and watch your content delivery soar!