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12 Best Influencer Marketing Shopify Apps (2023)

Influencer Marketing Apps for Shopify

Influencer marketing apps offer Shopify owners an efficient way to get their products in front of their target audience.

These SaaS platforms give you quick access to influencers and potential brand ambassadors and provide tools to manage collaboration campaigns at scale.

In this article, I have created a list of the 12 best apps that can help you establish and grow your influencer marketing program.  

Check out the brief intro first to get a general idea of the software usage.

What is Shopify Influencer Marketing and Why Do You Need an App For it?

Shopify Influencer marketing is a brand awareness strategy that involves collaborating with niche influencers to create and post content related to your product and services. In exchange for product reviews, you pay them in products, cash, or other agreed incentives.

To efficiently manage the above two things, you may need a Shopify influencer management app. The online software delivers an influencer database and outreach tools in one place to simplify your workflows. 

Most Shopify influencer apps now come equipped with CRM and payment integration to manage a full-fledged influencer marketing program with ease.

But, if you need an influencer database or analytics tool only, you’ll find some exclusive recruitment platforms as well that share one of two services.

Explore the below product reviews to see if any software products might be best suited for your program.

social collabs


SC is a free community management app developed by the Shopify platform to assist merchants in finding partners for product promotions.

You can use it to create custom application pages, reach influencers, send free products from your store, and establish an affiliate program for paid collaborations. 

With tracking and PayPal integration, you can easily measure your program performance and pay commissions to partners. The platform features over 250 million Instagram, TikTok, and YouTube profiles and shares multiple filters to narrow down the search results. 

Overall, Shopify Collabs is an affordable option for small businesses.

Core Features

  • Community management.
  • Influencer discovery.
  • Advanced filters.
  • Application page.
  • Product seeding and discounts.
  • Affiliate programs.
  • Tracking and analytics.
  • PayPal Integration.


Shopify Collabs is free to use. Check out this link for installation details.


SARAL helps you build a centralized system to manage your influencer marketing campaigns.

With this platform, you’ll be able to tap into the database of 150M creators for collaboration and ship product samples from Shopify.

Through its email outreach tool, you can connect with multiple influencers and set follow-up messages on autopilot.

To invite your customers to become your brand ambassadors, you can design application pages as a point of contact and generate codes for order tracking. Using SARAL’s dashboard, you can easily monitor your applications and oversee your shipments and sales.

Core Features

  • Integration with Shopify.
  • Influencer discovery.
  • Outreach tools.
  • Application page.
  • Pipeline management.
  • Product seeding.
  • Workflow automation.
  • Tracking and reporting.
  • Chrome extension.


SARAL subscriptions start at $199. You can take a 7-day free trial to test the software. 

If you need expert assistance with your influencer campaigns, SARAL can deliver a tailor-made setup for a one-time fee. Contact sales to learn more about this option.


Affable delivers scalable influencer management solutions.

You can access a database of 6M creators, send invitations in bulk, automate your communication, and manage hundreds of proposals.

It has a flexible campaign template that enables you to customize your proposal and tailor it to fit your business needs. For instance, you can add tasks for influencers to make your requirements clear and define exact proposal terms to avoid future conflicts—such as requesting content rights upfront.

Through product seeding and discount codes, you can comfortably run collaborations and track your results.

Affable also allows you to generate affiliate links and pay commissions to partners via PayPal.

Core Features

  • Influencer discovery and analytics.
  • Advanced filters.
  • Custom campaigns.
  • Product seeding.
  • Paid collaboration.
  • Performance tracking.
  • Integration and API.
  • Dedicated manager.
  • Support Instagram, YouTube, TikTok, Facebook, and Twitter.


Affable prices start from $650. You can take a free trial without providing credit card details.


Grin offers everything you need to successfully manage your influencer program.

You can find and recruit content creators, build an item collection specifically for product seeding, ship gifts to selected individuals directly from the app, and track campaigns. 

You can easily integrate Grin with Shopify to streamline workflows and connect PayPal to process payments. Grin also works well with leading third-party applications for team communication.

One other thing. You can repurpose your influencer’s top-performing posts with Grin. The platform handles the content rights, allowing you to re-share the content as newsletters, social media posts, and advertisements. 

Core Features

  • Influencer recruitment.
  • Product seeding.
  • Tracking and reporting.
  • Content rights.
  • Affiliate marketing.
  • Payment integration.
  • Reporting and analytics.
  • Integration with third-party productivity applications.


Grin delivers quotes on request. Schedule a demo to learn more about it.


Upfluence gives you two ways to recruit people for your influencer program. You can discover influencers through its database or reach out to your Shopify customers with a large following.

Any profile you pick will show quick insights into the content creator’s engagement level, so you will get a better idea of their market worth before approaching them for collaboration.

Through email outreach and CRM, you will be able to connect with creators at scale and run product seeding campaigns.

You can integrate your PayPal with Upfluence and send payments to over 65 countries. The app has a built-in tracking system and a centralized dashboard to help you keep an eye on payments and your budget.

Core Features

  • Influencer discovery.
  • Profile vetting.
  • Email outreach.
  • Product seeding.
  • Affiliate program.
  • Global transactions.
  • Tracking and reporting.
  • Integration with third-party applications.
  • Free Chrome extension.


Upfluence shares prices on request. Contact sales to get the details.


Buzzbassador is a basic influencer management tool.

It allows you to build landing pages for connecting with micro-influencers, integrate that page into your Shopify store, and pay commission against referrals.

There’s no limit on the influencer invitation or code generation. You can add as many partners as you want and create unlimited codes to scale your program.

With its centralized dashboard, you can manage your applications and monitor your ongoing projects.

Buzzbassador is planning to introduce product seeding and discovery tools soon, which will allow you to recruit and manage influencers from one place.

Core Features

  • Micro influencer marketing.
  • Landing pages and application forms.
  • Email automation.
  • Referral and affiliate code generation.
  • PayPal support.
  • Centralized dashboard.
  • Tracking and reporting.


Buzzbassador prices range between $39 and $229.


Sauce is an Instagram influencer marketing platform for Shopify. Via this app, you can access 6M influencer profiles, run product gifting campaigns, and tag your customers’ posts.

It comes with powerful analytics features that deliver actionable insights into influencers’ popularity, giving you tools to make well-informed decisions.

You’ll additionally get a pipeline manager to oversee multiple applicants at once and monitor each stage with ease.

One of Sauce’s unique features is visual shopping. It converts images into clickable posts for quick access to your product page. Also, it lets you import USG content into your product page to show visual testimonials.

Core Features

  • Influencer discovery and profile evaluation.
  • Workflow automation.
  • CRM.
  • Visual shopping tool.
  • USG post-capture.
  • Email and SMS integration.
  • Competitive analysis.
  • Tracking and reporting.
  • Brand partnership program.


Sauce’s premium subscriptions range between $50 and $600. You can take a 7-day free trial to explore the platform.


Afluencer is a micro-influencer recruitment platform. You can use this app to find and hire niche influencers for TikTok, YouTube, Twitter, Instagram, and Facebook USG posts.

It is incredibly easy to use and provides standard campaigns called “collab” to attract applications. 

Once you publish the collab campaign, Afluencer automatically matches you with the right person for partnership.

If you are unsatisfied with the applicants, you can access the profile directory and make direct contact for collaboration. With DM and emails, you can negotiate with influencers and invite them to your official influencer program.

Check out this sample campaign to see how Afluencer shows your requirements to creators.

Core Features

  • Micro influencer recruitment tool.
  • Collab program page.
  • Profile directory.
  • Search filter.
  • Direct message.
  • Integration with five leading social networks.


Afluencer’s monthly subscription costs $49. You can take a 30-day free trial to test its features.


Gatsby helps you grow your business through brand ambassadors.

It’s an automation platform that provides social listening, discovery, and communication tools to leverage loyal customers for product promotions.

Every brand mention is automatically tracked and listed on the dashboard, so you don’t miss out on any marketing opportunities. With powerful search filters, you can find people who are talking about your brand and approach them with discount offers.

To run multiple campaigns, you can categorize your profile lists and connect Klaviyo to automate the outreach messages. You can easily keep track of each investment with discount code links.

Core Features

  • Support TikTok and Instagram.
  • Discovery tools.
  • Discount codes generation.
  • Instagram DM auto-replies.
  • Social listening.
  • Communication automation.
  • Sales tracking.
  • Klaviyo Integration.


Gatsby shares three plans ranging between $99 and $799. You can take a 7-day free trial.


Linkr delivers influencer discovery, campaign management, and product seeding tools.

You’ll receive a few standard templates to get started, but you can customize the campaigns to suit your needs.

With its cost calculator, you can generate your campaign costs to offer a fair compensation package to influencers.

The best feature of Linkr is content sourcing. You can specify the number of content pieces you want for your business and purchase them from influencers. This allows you to reuse USG content without risking copyright infringement.

Another interesting feature of Linkr is the ambassador program page. You can link it to your purchase cart and recruit loyal customers for product promotion.

Core Features

  • Influencer discovery.
  • Search filters.
  • Campaign manager and templates.
  • Cost calculator.
  • Product seeding.
  • Source USG content.
  • Ambassador program page.
  • In-app chat.


Linkr’s prices start from $49. Its ambassador program costs $249 per month.


Vwala enables you to establish and automate your influencer marketing program.

You can invite influencers through an embeddable signup page, auto-assign them discount codes, and compensate them in cash or gift rewards.

The app shares an intuitive dashboard and in-app messing to communicate with creators and track your sales.

Your partners will receive a separate dashboard to get codes and view their earnings. You can personalize the dashboard and code links with your branding, and integrate Mailchimp or Klaviyo for email support.

Core Features

  • Influencer management.
  • Embeddable signup page.
  • In-app messaging.
  • Workflow automation.
  • PayPal, gift cards, and bank transfers.
  • Tracking and analytics.
  • Custom branding.
  • Merchant and partner dashboard.
  • Integration with Facebook, Instagram, YouTube, TikTok, and Twitter
  • Multi-language.


Vwala shares three plans, starting at $10. You can take a 14-day free trial and ask for an enterprise plan.


If you’re looking for a software platform to discover budget-friendly collaborations, go for LINK.

The app is a brand ambassador discovery platform that monitors your database and connects you with influencer shoppers.

Once you install it, LINK automatically runs a background check and lists the number of your customers with a good following. With its message templates, you can approach your customers and offer monetary gifts for product reviews.

You can use LINK to build relationships as well, for future collaborations. For instance, you can offer discounts to loyal customers as an appreciation gift. It may encourage them to refer your brand to others.

Check out LINK’s demo store to see how it works.

Core Features

  • Brand ambassador discovery.
  • Search filters.
  • Profile states.
  • Product review campaigns.
  • Discount codes and cash rewards.
  • Automation.
  • Multiple countries reach.


LINK’s prices start from $96. You can take a 30-day free trial to explore the platform.


Final Word

One of the biggest advantages of an influencer marketing app is process automation.

Manually recruiting partners and managing the program take a lot of time and effort. 

While you can, of course, contact influencers directly from your social media channels and use excel worksheets to track campaigns, the above software products will make the process quick and painless.

I recommend checking out their official websites to make a better decision. Good luck!



Influencer Marketing Apps for Shopify

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